What is Green Chemistry?
Green chemistry is the design and implementation of processes and products that minimize or eliminate the use and generation of hazardous chemicals and solvents and other substances which may have an adverse effect on the environment and on human health.
Green chemistry applies not only to the manufacture and use of chemical products- solvents, raw materials, and intermediates- but also to the manufacture and use of pharmaceutical and biotech products, consumer and household products and to just about any imaginable article of manufacture or manufacturing process you can name.
Green chemistry is a more eco-friendly green alternative to conventional chemistry practices. The green chemistry movement is part of a larger movement ultimately leading to a green economy- namely sustainable development, sustainable business and sustainable living practices.
Visit the MVS Solutions webpage Green Chemistry Resources for more information concerning green chemistry and its application.
Notwithstanding the obvious benefits of green chemistry to the environment and to human health, there is growing motivation for businesses and manufacturers to adapt green chemistry processes and to develop and use green products. Consumer sentiment is increasingly favoring eco-friendly and green alternatives over conventional products and processes. Consumers are becoming more "green" in their purchases and lifestyles.
Green chemistry is good for business. The implementation of green chemistry approaches can provide for a powerful marketing campaign for products and processes- namely the marketing of products as eco-friendly products or products manufactured using green processes. Increasingly more consumers are voting at the marketplace by selecting natural or eco-friendly products over their conventional counterparts.
Paul Ray (Ray, Paul H. "The Emerging Culture." American Demographics. February 1997) first defined and characterized a relatively new term and market niche called the "Cultural Creatives". Briefly, Cultural Creatives are a growing demography or group of about 45 million Americans that represent a new "world view". As a group, they are willing to take action on their values and represent socially responsible consumers. The Cultural Creatives currently represent about 20% of the U.S. population and are making value-based choices in more and more product categories.
Cultural Creatives are characterized partly by the following traits:
The products Cultural Creatives seek reflect their core values. Selected products are the products of socially and environmentally responsible businesses: natural and eco-friendly products, organic food, natural and eco-friendly body care products, eco-travel, wellness health care, and values-based investments and services to name a few.
Products with only social and environmental characteristics will reach about 5%-10% of this market, i.e. the so-called "True Greens". The Cultural Creative's core purchase criteria also include price and quality as well as the social and environmental message. However, whenever price and quality are comparable- the socially and environmentally responsible product will have the advantage. All things being equal, the "green" consumer is becoming mainstream.
Green Chemistry and MVS Solutions
MVS Solutions is a socially responsible and environmentally friendly company.
MVSīs mission is to provide value-added services and products consistent with its core values and principles: respect for the individual and the individualīs differences, respect for different cultures and cultural differences, and respect for the environment. MVS adheres to eco-friendly and green practices in its chemistry development and chemistry consulting activities.
MVS is also a member of Business for Social Responsibility (BSR) and the Co-op America Business Network (CABN). Visit our affiliations page for more information concerning MVS Solutions and our corporate memberships and affiliations.
MVS provides green chemistry development, green chemistry support, and green chemistry consulting to business and government in the following markets:
Green Chemistry - Market Applications
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